A huge part of the mainstream and digital campaigns are audio-visuals. We feel that there is a need for quick turnaround, especially in traditional and new media, where content has to be continually created, to keep the audience engaged, which is where our in-house audio-visual team plays a critical role. Expressions’ separate wing for video production known as A-film, which caters to the production of TV commercials, documentaries, drama to outright all sort of audio-visuals.