Strategic Brand Communication
EXPRESSIONS LTD believes brands play an important role in the aspirations of a nation, it demonstrates the progress and choices that people have and motivates them to be enterprising, and to self-actualize.
Our Brand Communication Cell (BrandCom) offers turnkey services in advertising: from consumer research to media planning, based on an idea that is relevant to the consumer, and one that they want to spread by word-of-mouth. Thus, dramatically increasing the impact of our clients ‘advertising budgets.
Our proprietary process – IEO – starts with the people our brands/campaigns want to talk to, and goes through a rigorous strategic process to uncover nuanced consumer behavior – emotional considerations – that essentially impact brand choice, and finally growth.
Our expertise to strategically understand and parse consumers, categories and the nuances of unique consumer behavior in different categories make our brand communication strategies insightful and relevant. Communications are crafted with lucidity, relevance, and memorability that engage and impact people, and bring the desired change in their behavior.
Creative expressions are based on a media-neutral idea – so that brand communication is not disparate and diluted –through integrated marketing communication, using traditional, unconventional, digital and purpose-created media.