Our Social Communication wing was set up in 1998. A dedicated and specialised team works to meet the service requirements in planning, designing, producing and monitoring, and evaluating Behavioural Change Campaigns with the Government of Bangladesh, NGOs, INGOs, and donors.

Our rigorous practice, learning, and deep understanding of social issues over the years have resulted in our proprietorial PSI Model of Communication for Development.

We believe that to change any existing behaviour for the betterment of communities and the country, there has to be a holistic change. Without a holistic and spectral change, the desired objective will not be sustainable. The PSI methodology is set in the idea of bringing about layered behavioural changes through Policy, Society and the Individual,

The Social Communication wing caters to different communication solutions with an integrated team in Research, Design, Planning, Implementation, Evaluation, and Monitoring. We develop programs based on PSI strategies through integrated communication services – audio-visual production, airing and broadcasting with TV and Radio channels, space or time buying for both electronic and print media, strategic planning, creative strategies, and execution and implementation through communication materials across traditional and non-traditional media. International and local specialists, and organisations from our resource pool are engaged for specialised needs.